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“Talanta Hela” is a predominant simple sentence that trends in the Cabinet Secretary for Youth Affairs, Sports and Arts, Ababu Namwamba’s diary.
This was the 52nd item from the President’s speech during Jamhuri Day celebrations held on Dec. 12th, 2022.
Find the full speech from the link below:
Jamhuri Day Celebrations Speech 2022 – Nairobi – Kenya (PDF)
From the video below, these two words are very clear.
Talanta Hela. Monitizing talent. Putting money into tallent.
Ababu Namwamba.
What is Talanta Hela?
These are two Swahili words that can be translated as, “Monitizing Talent”.
This is the current big project in the Ministry of Youth Affairs, Sports and Arts, led by the able CS, Ababu Namwamba.
The project is aiming to grow the talents of young kids in Kenya, all the way from the grassroots. Grassroots, meaning, the talents will be spotted back in the villages, recruited, and nurtured while Kenya’s dream for FIFA World Cup 2030 remains valid.
Listen to the CS Ababu, while recently launching Talanta Hela Project.
Have a look!
What is the Primary Aim of the Talanta Hela Project?
According to CS Ababu Namwamba, Talanta Hela is part of the economic conversation.
The economic conversation is in the current UDA Government Agenda for the new regime led by His Excellency, Dr. William Samoei Ruto, President of the Republic of Kenya.
This initiative seeks to support and promote the development of young talent in various fields such as music, dance, theater, comedy, sports, etc.
Through this project, the government hopes to create a pathway for young people to use their talents to create income and become self-sufficient.
Which are the Key Target Areas of Talanta Hela Project?
Talanta Hela does not only focus on football alone but also targets other sports too.
The following areas of sports will benefit from the project:
- Football
- Athletic
- Rugby
- Film Industry
- Horse racing
In summary, the entire creative industry will benefit from Talanta Hela Project.
CS, Ababu Namwamba.
Understanding Talanta Hela
Talanta Hela is an initiative that provides opportunities for young people to showcase their talents and receive recognition for their efforts.
It is a platform that brings together young people from different parts of the country.
How Talanta Hela Works
The project is not segregative! It is a national project.
All the young people within Kenya are allowed to participate.
CS Ababu.
The ministry has set up structures to see the project succeeding after it is rolled out soon.
How to Participate in Talanta Hela Project.
Do you have a talent that you want to showcase? Talanta Hela is here for you.
For one to participate in Talanta Hela Project, this is the unofficial laid-out procedure that youths would be required to follow:
- Take a short clip of about 4 to 10 minutes. A recording of yourself showcasing your talent.
- Post it in the Talanta Hela platform that will be provided by the Ministry of Youth Affairs, Sports and Arts.
- Appointed technical officers, including trained coaches, will review it at a specified location for several hours, probably at Kasarani stadium.
- Good talents will be recruited and taken to trials.
- Talent nurturing would have commenced during the trials.
Importance of Digital Space in Talanta Hela Project
You do not need to be physically available for your talent to be spotted.
The available digital space will help in spotting the talents.
Make use of your data by recording the clip and posting it!
Impact of Talanta Hela on Kenya’s Sports
Talanta Hela has already had a significant impact on young people in Kenya in mind.
Until the project is fully implemented at the grassroots level, it will remain an idea whose time will come to pass.
Talanta Hela has already had a significant impact on the minds of young people in Kenya.
It has come up with an avenue for young people to showcase their talents, and many have been able to monetize their skills as a result.
The project will also create inspiration for young people to pursue their passions and has contributed to the growth of the creative industry in Kenya.
Is Kenya’s Creative Industry Going to be the Greatest Beneficiary of Talanta Hela Project?
According to statistics, the creative industry in Kenya has been growing steadily in recent years, and Talanta Hela is expected to further stimulate this growth.
The project is also going help in reducing unemployment among young people by providing opportunities for them to use their talents to earn a living.
What are the challenges that Talanta Hela Project will likely face?
Talanta Hela is not without its challenges.
One of the major challenges is funding. The project will a significant amount of financial resources to sustain.
The CS for Youth Affairs, Sports and Arts are confident enough. With support from the government and private partnerships, this project will flourish.
Another challenge is the lack of infrastructure and resources in some parts of the country. Kenya is still a developing country with very minimal infrastructure like sports academies that could spearhead this project.
This can make it difficult for young people from those areas to participate in Talanta Hela mentorship programs. However, the government is working to provide more resources and infrastructure in those areas.
The Future of Talanta Hela Project
If asked, I would probably say, its future is bright. That is an unbiased opinion.
The government is committed to making it a sustainable project that can continue to support and promote the development of young talent in Kenya.
It is expected that the project will continue to grow, and more young people will be able to benefit from it.
Summary of Talanta Hela Project
It is a great idea from a hardworking Cabinet Secretary, with a positive work track record.
Talanta Hela is an innovative project that has the potential to transform the lives of young people in Kenya.
Providing a platform for young people to showcase their talents, it is contributing to the growth of the creative industry and reduces unemployment.
Its future is promising.
With continued support from the government and the private sector, Talanta Hela has the potential to create a generation of young, talented, and self-sufficient Kenyans.
